Portable power station industry development analysis
Energy storage can be divided into portable power station, household energy storage, commercial energy storage, industrial energy storage and grid energy storage according to application scenarios.
For users, portable power station has greater flexibility, higher power, and can adapt to more kinds of electrical appliances. And its charge capacity is usually between 200Wh and 2000Wh. It is equipped with USB, AC, PD, Type-C and other interfaces.
The video comes from the network. Please contact us in case of infringement
At present, most of the portable power station in the market supports solar panels, which can realize off grid power generation. This article will analyze the current status of portable power station industry, and introduce the leading companies and related products of portable power station.
Development of global portable power station industry
Policies and demands such as carbon reduction and environmental protection, disaster emergency, outdoor camping, etc. drive the sustainable development of new energy battery energy storage. Since 2018, portable power station has ushered in a period of rapid development, especially after the outbreak of the epidemic in 2020.
According to statistics, the compound growth rate of sales volume of portable power stations has exceeded 300% in the past three years.
From the perspective of products, portable power station products of 500Wh-1000Wh were mainly popular in the early stage, and the current popularity rate is the highest, but it can be predicted that the market demand will be 1500Wh-2000Wh in the future.
Taking outdoor camping as an example, the common outdoor power sources, such as diesel generators, automobile batteries, lead-acid batteries and portable power stations, have the advantages of easy operation, no pollution, no noise, and off grid power generation, which is undoubtedly the most competitive among these outdoor power sources.
From a regional perspective, the early market of portable power stations was mainly in the United States and Japan. The United States had a large demand for portable power station due to a large number of outdoor activities. Japan often had power outages due to continuous natural disasters, and had a large demand for emergency power.
Since this year, due to the increasingly severe situation in Russia and Ukraine, Europe has experienced an energy crisis due to the serious shortage of natural gas supply, and the demand for portable power station has increased significantly.
In the future, with the continuous breakthrough of solar panel and energy storage technologies, the unit cost will decline, and portable power stations may sink to the poor electricity shortage market. In addition, China has become the world’s largest portable power station production region, accounting for 90% of the market share. China’s portable power station is mainly sold online.
According to the industrial chain, the upstream of portable power stations is the suppliers of batteries, solar panels, inverters, electronic components, etc; Midstream is a manufacturer of portable power station equipment production and assembly; The downstream consists of brands, channels and other companies.
Introduction to portable power station top companies
At present, the leading companies of portable power stations are mainly Hello Tech, Anker, EcoFlow, Poweroak, Pylon Tech, etc.
Founded in 2011, it landed in Shenzhen Stock Exchange in September this year. It has two independent brands. In 2016, it officially launched its first portable power station product. Relevant data shows that in 2020, the market share of Hello Tech will reach 21%, ranking first. The prospectus shows that Hello Tech will mainly be provided with batteries by BAK.
Founded in 2011, it was listed on the GEM in August 2020. Consumer electronic products of the company’s “Anker” and other brands are sold worldwide, and it occupies a leading market share in the industry on large global e-commerce platforms such as Amazon.
Founded in 2017, the company has successively launched the RIVER and DELTA series of products. Since 2019, the company has started to enter into crowdfunding platforms such as Kickstarter in North America and Makuake in Japan to release products in the form of crowdfunding. In 2020, the market share ranked second, and the battery was mainly provided by Great Power.
Founded in 2013, the company’s brand BLUETTI trademark was registered in the United States in 2019, and the local brand of Platinum Land Emperor was officially launched in 2020. At present, there are three product series: portable emergency power supply, household solar energy storage power supply and commercial photovoltaic energy storage power supply.
The company’s customer base covers more than 100 countries and regions, including the United States, Japan, the European Union and Australia.
An industry-leading supplier of energy storage battery systems, focusing on the research, development, production and sales of lithium iron phosphate battery cells, modules and energy storage battery systems. The shipment of self owned brand household energy storage products accounts for about 8.5% of the global total, ranking the third in the world.
In addition, mobile power companies such as Yubo, Pisen, and BK Long have entered the portable power stations market, and have also occupied a certain market share. Besides, there are also top 10 outdoor portable power station companies in China.
Introduction to the latest portable power station products
Portable power station has gradually become a necessity for people to travel. In the Chinese market, portable power station has also become popular. The huge market space and profits have attracted a large number of leading companies, including Huawei and Millet.
In November 2021, Huawei launched its first portable power stations product. The battery capacity of this product is 500Wh and 1000Wh, and it supports five charging modes, namely solar, Typc-C, automobile, mains and hybrid charging.
In May 2022, the Pastoral Times, in conjunction with the CNTE, a joint-stock company of CATL, released the Pastoral Times emergency power supply. The battery capacity of this product reaches 2350Wh, with a rated power of 3KW, and can be recharged for more than 2000 cycles, which can almost cover the power demand of all emergency scenarios.
In May, Lifan, which is mainly engaged in new energy vehicles, also announced that it would gradually introduce five outdoor power supplies and generators of 300W, 500W, 700W, 1000W and 2000W to enter the portable power station market. The related products support solar charging, including eight outlets and five output modes. It plans to open four online stores for sale this year.
In September 2022, Millet launched Mijia Outdoor Power 1000Pro and Mijia Solar Panel 100W and other products, officially entering into portable power station. The battery capacity of this product is 1022Wh, the volume energy density is greater than or equal to 500Wh/L, and it can be recharged for 1000 times.
Portable power station is now in the stage of rapid development, with broad prospects for development. For manufacturers, the gross profit and customer volume of it are far higher than those of power packs, and they have certain technical barriers, quality barriers and talent barriers, and the current market penetration of portable power stations is low.
Relevant data shows that by the end of 2021, the penetration rate of portable power station products in outdoor activities is only 2.3%. It is predicted that the penetration rate will reach 15.9% by 2026, with broad prospects for development.
However, the current industry standard of portable power stations is not mature enough. As can be seen from the current online products, the battery capacity among companies is various, and the overall market environment is not stable at present.